Defining Activation (NUX)
+31% trial starts
From zero definition to a validated activation, turning onboarding into a first lesson.
Read caseLeandro Rossa
Hi, I'm a hands-on PM who designs like a designer and measures like an analyst. 10+ years in product, 6 of them full-lifecycle at a B2C ESL startup.
- +31%trial starts
- +27%day-7 retention
- −18%monthly churn
Featured cases
Daily Missions
+27% D7 retention
Multi-sprint discovery, an A/B test and a moment where research overrode preference.
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Writing / Fill-in-the-blanks
−18% monthly churn
Research killed the wrong concept before code. The replacement shipped and moved real metrics.
Read case
Other work
UI, UX & art directionSeven years of product design, from handoff files to campaigns.
AI product demoA speaking coach built solo: prompts, evals and adversarial tests.
AI toolingHow I use AI to build, analyze and ship faster.
Dashboards & campaignsDashboards and journeys built in Google Sheets and CleverTap.Skills and tools
Product StrategyUser ResearchPrioritizationA/B TestingAnalyticsDesign Sprints
FigmaJIRARoadmappingNCTsScrumCleverTapRevenueCatGA4
AI (OpenAI)LovableSupabaseClickUpNotionUX/UI DesignArt Direction
Leandro joined RealLife as our sole product designer. Over our 7-year journey, he played a foundational role in building the RealLife English app, from validation to MVP launch, monetization and several million downloads. I've watched him grow a lot as a builder.
JMJustin MurrayCEO at RealLife English
About me
A product person with a sharp eye for design and systems thinking. One foot in creativity, the other in logic. Former advertising art director.
More about me