Defining Activation (NUX)
+31% trial starts
From zero definition to a validated activation, turning onboarding into a first lesson.
Read caseProduct cases
Four cases from six years of full-lifecycle work at RealLife English: discovery, design, delivery and impact measurement, including what didn't move.
- +31%trial starts
- +27%day-7 retention
- −18%monthly churn
- 1concept killed before code
Daily Missions
+27% D7 retention
Multi-sprint discovery, an A/B test and a moment where research overrode preference.
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Writing / Fill-in-the-blanks
−18% monthly churn
Research killed the wrong concept before code. The replacement shipped and moved real metrics.
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Other work
UI, UX & art directionSeven years of product design, from handoff files to campaigns.
AI product demoA speaking coach built solo: prompts, evals and adversarial tests.
AI toolingHow I use AI to build, analyze and ship faster.
Dashboards & campaignsDashboards and journeys built in Google Sheets and CleverTap.