Dashboards & campaigns

I've built a few dozen dashboards in CleverTap and Google Sheets, and the journeys that act on what they show. Measuring what actually changed is half of every case on this site.

Actual data numbers in the Sheets examples are intentionally blurred.

Google Sheets

From scorecard to transposed data to charts, all dynamic, with dates that are easy to tweak.

Scorecard with acquisition and engagement metrics, numbers blurred — Scorecard data.

Engagement and stickiness charts for premium and all users — Engagement and stickiness charts.

CleverTap

Dashboards and journeys I created at RealLife English: cohorts, funnels, trends, pivot tables and segmentation. After offboarding I no longer have access to them, so these are the examples I kept.

Pivot table of lesson views by day of the week — Pivot tables.

CleverTap journey builder with an onboarding communication flow — Journey and communication builder.

Where the numbers went

Every case on this site starts or ends with these tools: the activation signal found in CleverTap data, the Daily Missions A/B test read across Firebase and CleverTap, the churn that didn't survive segmentation in RevenueCat.

Read the cases

Cohorts and retention

Day 1, day 7 and week 2 retention by variant and plan.

Funnels

Onboarding steps, trial start and conversion.

Journeys

Onboarding, billing-issue recovery and launch campaigns.

Cases← All cases NextUI, UX & art direction →