AI Coach

The full case: the research, the experiments and the detailed results, chapter by chapter.

  • The problem
  • Discovery: the survey
  • Validation and concept
  • After launch
  • Why there's no clean metric
  • What kind of case this is
  • What I'd do differently

Other cases

Defining Activation (NUX)+31% trial startsDaily Missions+27% D7 retentionWriting / Fill-in-the-blanks−18% monthly churn