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Other work

Beyond the four product cases: the design craft, the AI work and the analytics behind them.

Premium tier prototype in Flutter web, built with Claude Code.

UI, UX & art direction

Seven years of product design, from handoff files to campaigns.

AI product demo

A speaking coach built solo: prompts, evals and adversarial tests.

AI tooling

How I use AI to build, analyze and ship faster.

Dashboards & campaigns

Dashboards and journeys built in Google Sheets and CleverTap.

Product cases

Four cases from discovery to measured impact, including what didn't move.

Defining Activation (NUX)+31% trial starts

Daily Missions+27% D7 retention

Writing / Fill-in-the-blanks−18% monthly churn

AI CoachResearch judgment