Daily Missions

The full case: the research, the experiments and the detailed results, chapter by chapter.

  • The problem
  • Strategy
  • My scope
  • Discovery
  • The pivot: A vs. B vs. C
  • The system
  • Usability testing
  • Execution and rollout
  • Results
  • The open problem
  • What I'd do differently

Other cases

Defining Activation (NUX)+31% trial startsWriting / Fill-in-the-blanks−18% monthly churnAI CoachResearch judgment